Thursday, May 19, 2022

MLB’s latest streaming deal brings Sunday games to Peacock

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Major League Baseball and NBCUniversal’s Peacock have reached a deal that will see 18 games broadcast on the streaming service during the 2022-23 season, according to the latest tweet thursday

Listed Sunday games start between 11:30 AM and 12:00 PM ET, earlier than they would have in the past (sorry West Coast), to minimize interference with the Sunday afternoon games that start at 1:00 PM ET. The MLB already has an existing partnership with ESPN for the broadcast rights to Sunday Night Baseball. The SiriusXM All-Star Futures Game will reportedly exclusive to Peacock this season was good.

While the details of the agreement have not yet been formally disclosed, Forbes reported in March that this will likely be a two-year deal worth $30 million a year, available only on Peacock’s premium $10 a month and exclusive, in the sense that only local market viewers can watch without signing up for a subscription — at least for those month the game you want to watch will be broadcast. In addition, MLB has struck a deal with Apple TV+ to broadcast the Friday Night Doubleheaders, which games begin at 7 p.m. ET, as do ESPN’s Sunday Night Baseball matchups.

All of this broadcast hodgepodge is in addition to the MLB’s existing MLB.TV streaming service, as well as a rumored “national service” that would reportedly eliminate local blackouts for streamers and attract fans among the cord-cutters. In all, MLB’s national media deals will total $1.96 billion this season, up 26 percent from last year, per year. Forbes† So if you’re looking to watch off-market baseball this year, you’d better have your password list and debit card handy.

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