New Jeans, HYBE’s sub agency ADOR’s latest K-Pop women’s group, has taken the internet by storm with their self-titled debut album New Jeans. However, the hubbub is not all favorable. Netizens around the world are outraged by the inappropriate lyrics of the song Cookie and have reprimanded the agency and band for sexualizing young people.
Cookie’s song video was published on August 1 and has already been viewed more than 2.5 million times. While the song title seems harmless and appropriate for teenagers under the age of majority, the lyrics seem to be full of sexual innuendo.
Netizens questioned the lyrics of New Jeans’ recent single Cookie for being indecent.
While the song and video may seem benign and hassle-free at first glance, many Internet users believe that the term cookie is used to represent a sexual metaphor. When Cookie’s lyrics are translated, they become completely inappropriate for lesser performers, as they contain adult themes and are hypersexual. The following are some of the song’s double meaning sayings:
“If you just look at my cookie, you’ll see.” “You can’t just take a bite with me.”
“You can have it if you want it.” If you want it more, let me hear you say it.”
When they heard the lyrics, people all over the world expressed their outrage and contempt online. Netizens have expressed concern that the style of young K-Pop singers bears an uncanny resemblance to that of secretaries and other professional outfits, leading many to think it’s wrong. Within hours, a message pointing to the problem received hundreds of responses. People were baffled at how adults could find such a song suitable for a gathering of children as young as 14 years old.
Such texts are disturbing according to netizens and should not be justified at any cost. Most of the criticism has been directed at ADOR CEO Min Hee-Jin, who has caused controversy by spreading material with pedophile undertones and harmful topics. Min Hee-social Jin’s media reports and studio photos contain sexually charged material with uniquely pedophile tones. This has raised concerns about her leadership of the ADOR’s youthful K-Pop women’s group, New Jeans, which range in age from 14 to 18.
Netizens also expressed concerns about the group’s clothing, which they said were inappropriate for the musicians’ age. In one of the music videos, an idol wore pants with a picture of a bikini-clad woman on a surfboard. Minji, the group’s idol, was spotted wearing a graphic script crop top with a mean term on it in another social media image. These outfits caused a stir among netizens, who thought they were completely inappropriate for young stars. Minji, 18, Hani, 18, Danielle, 17, Haerin, 16, and Hyein, 14, make up the five-piece band New Jeans.
you take people’s criticism of the text of cookies as an attack on new jeans, you all twisted it. it’s CARE FOR THESE GIRLS. whoever approved the lyrics and made them sing is disgusting. people are concerned, rightly so especially after the allegations against their CEO
— (@fearofkth) August 1, 2022
the text of cookie by newjeans? “look at my cookie, come and have a look” “you don’t want it” “I want to see you eat” “eat my cookie” THESE ARE 08-04 LINERS?? MIN HEEJIN IT’S OVER FOR YOU I’M FEARS. IT IS REAL…
— JACK IN THE BOX (@SEOKTENDO) August 1, 2022