NFL Commissioner Roger Goodell has confirmed that the league will launch its own streaming service before the 2022 season. “The consumers want it, so we’re really excited about what NFL+ is going to be,” Goodell said CNBC† “It is really at an early stage. I think it will continue to grow over the years. It will be an important strategy for the future.”
Goodell declined to reveal details about pricing, what exactly NFL+ will offer and exactly when it will arrive. However, he said the information will be released in a few weeks. A report previously suggested that NFL+ will debut this month. With the pre-season games kicking off in early August, that timing makes sense.
According to a May report of Sports Business Journal, NFL+ can cost $5 per month. Fans are expected to get access to some live games on phones and tablets – the ones they could see on local TV in their market. Previously, carriers and Yahoo (cafe-madrid’s parent company) streamed such games, but those deals have expired.
Meanwhile, Goodell said the league will likely partner with a streaming service for NFL Sunday Ticket, with an announcement expected in the fall. “I clearly believe we’re going to a streaming service,” Goodell said.
Amazon, Apple and ESPN+ owner Disney are among those who have reportedly submitted bids. Goodell said the discussions have been going on for more than a year.
Goodell acknowledged that the current partnership with DirecTV, which will end after the 2022 season, has worked well for the NFL. However, he pointed to the new possibilities Apple and Amazon could bring, especially since fans probably won’t be asked to sign up for a satellite TV package as well.
“We truly believe that these new platforms will give us the opportunity to innovate beyond where we are today and make the experience for our consumers that much better,” said Goodell. “I think this will make it more accessible to fans.”
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