Thursday, May 19, 2022

NVIDIA’s GeForce RTX 3090 Ti is now available for a whopping $1,999

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Shreya Christina
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NVIDIA’s GeForce RTX 3090 Ti is finally here, and it’s clear that the uncompromising design comes with a hefty price tag. The new flagship GPU is now available at an official price of $1,999. That’s $500 more than the “base” RTX 3090, and closer to the price of line-fading GPUs like the old $2,499 Titan RTX. And don’t be surprised if you pay more thanks to ongoing shortages – we’re already seeing more expensive cards at retailers.

At least there is some justification for the steep price. The RTX 3090 Ti effectively fulfills Ampere’s potential with a full 84 streaming multiprocessors enabled instead of 82, higher clock speeds (1.67 GHz base and 1.86 GHz boost), and 24 GB of second-generation, higher-clocked GDDR6X memory with a wider 21 Gbps bandwidth. This consumes a whopping 450W of thermal design power (the regular 3090 uses ‘only’ 350W), but you know your game or editing app will run as smoothly as possible with today’s technology.

The problem, as you might guess, is the word “today.” You spend two grand on what is very clearly the swan song for NVIDIA’s RTX 30 series graphics chips. The company already confirmed at GTC 2021 that the upcoming Ampere Next architecture (probably the basis for the RTX 40 series) is expected later in 2022. You spend a lot of money on a GPU that could be obsolete in a few months. The RTX 3090 Ti is for wealthy gamers and creators who can’t (or don’t want to) wait to upgrade.

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