Tuesday, September 26, 2023

Peacock will stop offering its free tier to new subscribers

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Shreya Christinahttps://cafe-madrid.com
Shreya has been with cafe-madrid.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider cafe-madrid.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

has stopped offering its free tier to new customers. As first reported by , potential subscribers visiting Peacock’s website will now see only two ways to access the platform: Peacock Premium and Premium Plus. Anyway, if you’re new to Peacock, you’ll have to pay to access the service’s library of content. According to The Streamable, the free tier still exists but is only available to current users who cancel their Premium subscription or those who had free access to a paid tier (e.g. Cox Internet customers). NBCUniversal did not immediately respond to cafe-madrid’s request for comment.

The Streamable reports that the move is the result of a change in strategy within the company. NBCUniversal plans to release approximately 100,000 hours of new content for Peacock Premium by the end of 2023, including live sports content from the and Women’s World Cup. The total number of subscribers to the platform grew to in 2022, up from . However, Peacock has yet to generate profits for NBCUniversal owner Comcast. The company expects the service to become profitable in 2024. Presumably, it hopes to speed up that timeline by doubling down on Peacock’s Premium tiers.

To make up for the takedown, Peacock is offering a promotion for new subscribers. You can get an annual subscription to the ad-supported Premium tier for $30, instead of $50 normally. We’ll update this article with more information when we hear back from NBCUniversal.

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