Perth-based visual logistics startup SpaceDraft has raised $1.5 million in a Seed+ round.
The new capital, from the angel investors Dr. Tim Haggett, Grant Grosser and Larry Lopez, brings total funding over three years to $2.7 million.
The cloud-based web application will use the funds to expand nationally, grow the team and launch in several new industries.
SpaceDraft enables people to visually understand how objects, space and time can interact with each other. Users can accurately create and plan projects in 2D, 3D, and 4D on a digital, shareable canvas.
Film production manager Lucy Cooke, a visual effects specialist, developed the idea for SpaceDraft while working on blockbuster productions such as Game of Thrones and Pirates of the Caribbean. Seeing the cumbersome pre-visualization and recording planning process, she launched her startup in 2016.
“Despite having a lot of resources at my fingertips, I saw directors and actors create scenes with toy cars and figurines,” she said.
“It sparked an idea to build a simple platform that would allow anyone to instantly simulate any situation. I thought if I could show how characters can interact with space over time, it could save a lot of time and money. What I didn’t realize was how great this need was in many sectors.”
SpaceDraft has evolved from its original purpose as a planning tool and is now used in a variety of industries, enabling teams to improve collaboration and communication.
Curtin University, Alcoa, Fugro, Landgate, and several independent schools use the platform for everything from classroom learning to game production, wedding planning, mining site coordination, and even emergency services.
Cooke said SpaceDraft is designed to help people distill complex ideas in a very human way.
“From day one, my goal has been to tell and show stories; to bring the who, what, when, where, why and how to life,” she said.
“We quickly expanded our focus beyond the film and television industry as we found that within every company there were people with different styles who tried to clarify and failed. Since then we have become stronger and stronger, especially in the field of edutech.”
Cooke said students use the software to design video games and plan major works.
“SpaceDraft empowers people to express their creativity by minimizing misunderstandings and maximizing potential. It’s a real-time collaboration tool that shows not only how a moment will unfold, but also what needs to be done to make that moment a success,” she said.
“When you consider the cost of filming a scene, managing a site shutdown, or running a major event, this is crucial. We provide certainty and the possibilities within that are limitless.”
Tim Haggett, founder of WA’s Apollo Health, said Cooke is that one-in-a-million founder with vision and determination.
“Of course, SpaceDraft as a product is also hard to ignore. At its most basic, it’s a very smart communication tool,” he said.
“Look a little deeper and it’s a platform that distills incredibly complex things very easily. It allows users to embed deep details without confusing the core message, which is a tremendously valuable offering.”
SBG Investment Trust director Grant Grosser said SpaceDraft also has the potential to become a Canva or Atlassian.
“It can be applied to almost any business vertical and solves problems that are felt within any organization,” he said.
“Essentially, the SpaceDraft platform allows the eyes of the mind to meet, something we’ve never seen or experienced before. We can’t wait to see what Lucy achieves.”