Tuesday, September 26, 2023

Ralph Lauren redesigned his iconic logo for a Fortnite collab

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Shreya has been with cafe-madrid.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider cafe-madrid.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

As a first for Ralph Lauren, the collection was conceived as a digital-first capsule, creatively influenced by a game design aesthetic. The digital outfits showcase Ralph Lauren’s signature artistry and craftsmanship, rendered in hi-fi with incredibly rich detail, while the physical capsule collection translates the outfits into the real world. To underline this interplay between digital and physical, the shoe will come to life as a replica of the digital version shown in the Fortnite outfits, and will be available in the coming months.

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