Tuesday, September 26, 2023

Rashmika Mandanna invests in vegan skincare brand Plum

Must read

Shreya Christinahttps://cafe-madrid.com
Shreya has been with cafe-madrid.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider cafe-madrid.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

I am very excited about this new collaboration. Plum has been one of my favorite brands – it does what it says,” says actress Rashmika Mandanna who joins vegan skincare brand Plum as an investor and brand ambassador.

Adding: “I am excited to represent and also invest in a brand that is passionate about adding real goodness to the world we live in!

Plum has experienced tremendous growth in recent years and I am confident that the brand will soon become the “go-to” vegan brand. The brand makes no-nonsense products that our skincare needs right now, given our hectic lifestyles and exposure to sun and pollution. I’ve been using Plum’s products for a while now and absolutely love them. I’m beyond excited to bring some skincare love and goodness into everyone’s home!”

Discover the future of SaaS in India

The 6-part video series will capture the vision of Indian SaaS leaders and highlight the potential for the industry in the decades to come.Look on request
Our Speakers

Girish Mathrubootham
Brian E. Taptich

Plum is one of India’s leading vegan, cruelty-free and poison-free beauty and personal care brands. This collaboration between the Pushpa: The To get up star and one of the fastest growing beauty and personal care brands is expected to further cement the brand’s position as a fan favorite and open new channels for customer acquisition, particularly among the Indian Gen Z and millennial audience.

It has grown 15x since its first funding round in late 2018, thanks to a strong leadership and investor team focused on creating value for – People, the Planet and Profit-sharing participants. Due to its high-quality product lines, lovable brand personality and strong omnichannel presence, it remains one of the fastest-growing brands in the new-age beauty space.

Commenting on the announcement, Shankar PrasadPlum CEO and Founder said: “We are delighted to have Rashmika on board as we look forward to strengthening our brand in engaging with consumers. She is a popular youth icon and fits very well with Plum’s brand ethos, with her genuine , approachable personality. This partnership is an important milestone as we continue to build Plum into a loving brand that stands for keeping things clean, real and good.”

Rashmika’s investment comes after A91 Partners’ $35 million round of funding in March 2022. Plum has raised more than $50 million to date from consumer-focused institutional investors, indicating it will grow as the category leader going forward in the new-age, direct-to-consumer beauty space.

Google invests in Indian fintech startup Progap that extends credit to SMEs

Exodus of employees at Trell struggling to pay its influencers

More articles


Please enter your comment!
Please enter your name here

Latest article