Thursday, May 19, 2022

Recode by cafemadrid launches “Peter Kafka on media” column

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Shreya has been with cafe-madrid.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider cafe-madrid.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Peter Kafka, Recode by cafemadrid senior correspondent and Recode media and Land of the Giants podcast host, today launches a weekly column about the intersection of media and technology.

Each week, Peter will use his expertise and in-depth sourcing to decipher the biggest news in the tech and media world, explaining why it matters and what other coverage is missing. He will also give readers behind-the-scenes messages they won’t find anywhere else, as well as insights into how technology and media leaders think.

The debut column reports on the New York Times and how this thriving newspaper is anxiously preparing for the future by trying to diversify its subscriber base, which is currently older, wealthier, whiter and more liberal than the rest of America. But its strategy of attracting new subscribers puts it in competition with the struggling local news — which is already in crisis mode.

This column comes at a time when innovations in technology and media are reshaping and sometimes completely reinvigorating what used to be the established media landscape – from publishing to entertainment to social media. Peter’s column will explore how these changes are a response to our changing culture, while at the same time driving some of those shifts.

Importantly, Peter’s column will be a weekly conversation with readers that invites feedback, burning questions and complex debates. He wants to hear from you, interact with you and record the stories that are important to you.

Peter Kafka is a unique voice who has covered media and technology since 1997, when he joined the staff of Forbes magazine. He is an accomplished interviewer who has spoken to everyone from Netflix CEO Reed Hastings to Tyler the Creator, and in recent years has reported on topics such as the media’s struggles over the start of the Covid-19 pandemic, how Apple threw a wrench in the affairs of Facebook model and Silicon Valley’s obsession with Web3.

Look for Peter’s column every Wednesday morning.

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