Monday, May 16, 2022

Reddit Brings Back r/Place, April Fools’ Day Art Experiment

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Reddit said Monday it is bringing back his r/place April Fools’ Day experience for four days from April 1. Alex Le, Reddit’s executive vice president for strategy and special projects, said in a blog post that the move was intended to show “the magic of online communities, conversation and collaboration.”

Launched on April 1, 2017, the r/Place board featured a large, white pixel grid that logged-in Reddit users could place colored pixels one at a time every five minutes by tapping it. It was wildly popular, attracting some 16 million tiles from over 1 million users (but of course had its fair share of weird and rough images).

For the latest version of r/Place, starting April 1, 9AM ET, log into Reddit and navigate to r/Place by clicking the widget icon with the letter P at the top of the home feed, or via the community drawer in the app. You can then place a tile or pixel of your choice. If you visit the page but aren’t logged into Reddit, you can still see the image evolve in real time, but you won’t be able to place your own tiles. The experience will be available through April 5 at midnight ET.

“We learned from the original experiment that people naturally collaborate online, that Redditors are more creative than we are, and that Reddit is a place where great things happen,” Le said in the blog post. He added that April Fools’ Day on the platform has “a history of inspiring how we build new features,” such as Robin, a chat room-like feature that randomly linked users leading to Reddit’s real-time chat, and Circle of Trust, an April 1 joke from 2018 that Le said inspired real-time commentary and upvote counts.

“We’re looking forward to seeing what collaboration is happening on r/place this year and how we can improve our platform,” said Le.

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