Monday, May 16, 2022

Reddit is reportedly investigating the addition of TikTok-like video features

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Reddit is exploring the possibility of introducing some video features reminiscent of TikTok’s, according to TechCrunch† Although the project is still in its early stages and has not even entered the testing phase, TechCrunch says it may include TikTok-like video editing tools that make it easy to “respond” to someone else’s post or include it in your content.

On TikTok, you can use a feature called Duet to place your video next to another user’s to create remixes, parodies, and the like. In 2020, the service also introduced Stitch, which allows you to integrate scenes from another video into your own. It made it possible to quickly create funny comments on viral videos and even comments checking the misinformation circulating on the platform. Reddit allows you to post videos on its website, but it doesn’t have features like Duet and Stitch yet.

You probably wouldn’t think of Reddit if you’re made to list social networks with a focus on video. And the goal of this project is not to create a TikTok competitor, but to provide its users with another way to participate in discussions, especially if the original post is also a video. Reddit bought TikTok rival Dubsmash way back in 2020, but shut down the service in February of this year, taking video features from the defunct video-sharing platform. This particular project will also utilize video technology from Dubsmash.

A spokesperson told TechCrunch that Reddit is now reaching out to individual communities to see if they’re interested in the new video features. Steps will only be taken to start the first tests after they have received (probably positive) feedback from the communities:

“In line with our work to help people engage with the topics that matter to them through social audio, video, text, memes and more, we’re reaching out to a few Reddit communities to see or a new video feature we’re working on is something they’ll find useful and fun. After we get feedback from Redditors, we’ll be exploring a first test for this new feature.”

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