Wednesday, September 27, 2023

Reliance Consumer Products signs strategic agreement with Sri Lankan biscuit manufacturer Maliban

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To trust Consumer Products Limited, the FMCG arm and a wholly owned subsidiary of Reliance Retail Ventures Limited, announced on Tuesday a strategic partnership with Sri Lanka-based Maliban Biscuit Manufactories (Private) Limited (Maliban).

Maliban, a biscuit manufacturer, has been known for 70 years for its range of quality products, including biscuits, crackers, biscuits and wafers.

In addition, the company has expanded its product range into global markets and exports to more than 35 countries across five continents.

“With a leading market position, Maliban has a deep-rooted heritage and credibility. With this strategic partnership between RCPL and Maliban, we not only strengthen our FMCG portfolio through a great brand, but also provide an excellent value proposition by providing quality products to our Indian consumers ,” said Isha Ambaniexecutive director, Reliance Retail Ventures, in a press release.

“As the custodian of several well-known global brands in India, Reliance is well positioned to further expand the outstanding consumer value and reach that Maliban has built over 70 years,” said Isha Ambsaid.

The vision of Reliance’s FMCG business is to provide Indian consumers with a bouquet of domestic and globally recognized consumer brands and product choices that offer a superior value proposition with exceptional quality.

It launched its consumer packaged products brand, ‘Independence’ in December 2022, creating a separate and dedicated retail distribution network for its fast-growing FMCG portfolio.

RRVLthrough its subsidiaries and affiliates, operates more than 16,500 of its own stores and partners with more than 2 million merchants in grocery, electronics, apparel, pharmaceuticals, lingerie, home furnishings, beauty and personal care.

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