Friday, September 22, 2023

Roku could set his sights on the smart home

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The unannounced lineup will reportedly consist of both white and colored smart bulbs, a smart light strip, a smart plug, and internet-connected indoor and outdoor security cameras. Roku also appears to be planning to launch a dedicated Roku Smart Home channel, which will presumably allow users to control the devices from smart TVs and streaming boxes running the company’s operating system.

As ZatzNotFunny and several Reddit commentators have pointed out that Roku seems to be leaning on smart home company Wyze to actually produce this hardware before Roku branding is slapped on the boxes.

Though best known for cheap streaming boxes, Roku has expanded its hardware offerings in recent years to include soundbars, speakers, and even a subwoofer. It also partners with multiple TV manufacturers to ship TVs with its built-in streaming platform. But historically, Roku’s hardware has been at least tangentially related to television viewing, mostly by improving sound quality.

There is no word on pricing or release dates for any of these products. But since a Redditor was able to snap a photo of a whole stack of retail boxes, we suspect an official announcement isn’t too far off.

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