Monday, May 16, 2022

Samsung hints at how its TVs will become NFT gateways

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Samsung is delivering on its CES 2022 promise to bring NFTs to its TVs by announcing a partnership with NFT auction site Nifty Gateway. In a press releaseNifty Gateway says it’s “now integrated with Samsung’s NFT platform,” allowing you to “browse, display, and interact with NFTs” on the company’s “2022 premium TV product lines, such as QLED and Neo QLED TV”. Nifty Gateway will also have an app on Samsung’s The Frame and Micro LED TVs.

Basically, you can display NFTs on your Samsung TV. And maybe even buy or sell, according to decodealthough it’s worth noting that Nifty Gateway is considerably stricter about who can sell artworks on its platform other than OpenSea, the NFT marketplace that most people will be familiar with. (Plus, I don’t think I’d want to buy anything much more expensive than a remote-controlled movie rental, but maybe I just am.)

A Samsung presentation where it goes in detail about the Nifty Gateway integration.

In an announcement stream, Samsung reiterated that its TVs will “optimize settings to faithfully represent the artist’s intent” when displaying an NFT. That’s good to hear – I’d be crushed if my Samsung TV showed this NFT (created by one of the artists featured in Nifty Gateway’s press release) with anything but pixel-perfect accuracy.

Strangely enough, this image capitalizes on the strengths of a QD-OLED screenalthough Samsung has not specifically said whether those TVs gets Nifty Gateway integration.
Image: Grab on Nifty Gateway

The integration of Nifty Gateway will be part of Samsung’s Smart Hub, and it is seems like Samsung’s intention is for you to display NFTs as ambient artwork. So let’s say you’re watching a movie like The social networkbut decides to turn it off because you are so upset seeing Mark Zuckerberg being mean to Tyler and Cameron Winklevoss† Your TV would then go into Ambient mode and display artwork from your curated gallery – which you could fill with NFTs from Nifty Gateway… a platform owned by the Winklevoss twins† Does that actually make Samsung’s NFT integration a nice screensaver? No of course not. It makes it the future.

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