Monday, May 16, 2022

Scale Investors launches edtech platform to help female founders find capital

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Women-Focused Angel Investment Network Scale investors launched an online education platform, female founders of EducatEd are more successful at raising capital and investors are supporting more entrepreneurs.

The platform was designed and curated with the help of some of the most influential investors and founders across the country, including founders turned financiers Sarah Hamiton, Noga Edelstein. Jodie Imam and founding VC partners at Folklore, the Foundry, Startmate, SBE Australia, Artesian, Square Peg and Sakalta.

The EducatEd platform, developed thanks to a $800,000 grant from the federal government, offers programs for both founders and investors.

The programs contain three major components:

  • Foundeda free 5-day introductory webinar education series for women founders held in early 2022 that provides bite-sized online educational content and the opportunity to network with pioneering women entrepreneurs.
  • empowered, a 10-week program aimed at female founders, combining online learning, small cohort sessions, mentorship and in-person support. This course is specifically designed to decipher the world of raising capital.
  • Invested, a self-paced online Angel Investing 101 program that targets early stage new investors and explores the significant risks and benefits of Angel Investing in startups. The program is curated by leading angel investors

Scale Investors is currently looking for female founders to join the first EmpowerEd program starting in April.

The cost is $1300 for the 10-week course, but scholarships are available for women from minorities, marginalized, historically oppressed groups, or those experiencing financial difficulties. Scale co-CEO Samar McHeileh also made a special offer of 50% off to viewers of the Startup Daily program on aubiz today when we interviewed her, if they enter “ausbiz” as their discount code.

“Our vision is to create a world where gender does not limit access to capital and we believe that education is a key driver for closing the gender gap in investment. That’s why we founded EducatEd,” she said.

“We want to educate” more female founders on how to raise capital and create a safe and inclusive learning space that empowers all women-led businesses to access support and capital.”

East Forged co-founder Kym Cooper was one of 350 women who took the FoundEd course in February.

“I was looking for more guidance on the strategic thinking behind the capital raising process and the program appealed to me because it allowed investors to share their unique insights and perspectives,” she said.

Gabrielle Munzer of Main Sequence Ventures in particular introduced ‘The Slamdunk Financing Model’. It really helped, because it gave me a framework to think more strategically about fundraising.

“Since then, I’ve tweaked the model for our company and gained more confidence and control over my fundraising process, including when to raise, what business metrics to reach, and who to approach. FoundEd was well worth my time and I would definitely recommend it to other founders.”

To learn more about EducatEd and to sign up, visit: scaleinvestors.com.au/scale-educated

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