Snapchat makes it easier to share YouTube videos in your snap or story so you can bypass the process of copying, pasting, and adding the video as a link (via android police† The feature is available on both Android and iOS.
Now all you need to do is navigate to YouTube, click the “Share” button and then select “Snapchat”. Snapchat will open and the video will automatically appear in your camera as its own sticker, with the name, thumbnail and creator of the video. After taking your photo or video, you can play around with the size of the sticker, rotate it and place it anywhere on the screen. Anyone viewing your snap or story can click the link and watch the video in the YouTube app or in their web browser.
If you’ve ever tried to record a YouTube video before, you probably remember that you had to copy the link from YouTube and then open Snapchat, where you had to take your photo or video, click the paperclip icon and put the link in it. had to paste (or give Snapchat access to your clipboard). The video would appear as a customizable banner, with a small thumbnail along with the title of the video.
You can still add YouTube videos this way, but in my opinion it just doesn’t look as aesthetically pleasing as this YouTube-specific sticker. The new sticker gives you a clearer view of the video’s thumbnail and lets you see the creator’s name behind the video, while the plain old link format left out that – sometimes crucial – bit of information. Snapchat similarly made a sticker for Twitter in 2020, eliminating the need to send screenshots of tweets, or god forbid, snap a photo of a tweet on your computer screen.
Update Apr 2 6:48 PM ET: Updated to include a screenshot to compare the YouTube sticker in Snapchat with a link to a YouTube video in Snapchat.