Sony says it should now be a lot easier to find PS5 stock at retailers. After two years of delivery challenges, Sony thanked fans for their patience during the “unprecedented demand” since the launch of the PS5 in November 2020.
“If you’re in the market for a PS5 console, it should now be much easier to find one from retailers around the world,” said Isabelle Tomatis, VP of Brand, Hardware and Peripherals at Sony Interactive Entertainment.
Sony recommends its own Direct PlayStation store for those looking for a PS5 in the US, UK, France, Germany, Netherlands, Belgium and Luxembourg. There are several bundles available, in addition to the basic digital and disc PS5 consoles.
Since Sony is confident that the delivery problems are over, it is now launching one new PS5 commercial which is filmed in the style of a live news channel with lots of game references. Sony is also working with creators on social media to market the PS5 more and is doing a series of “live from PS5” promotions. A giant Leviathan Ax from God of War has been dropped next to the London Eye and more marketing pop-ups are sure to appear across Europe this week.
This new marketing push also comes just after the launch of the new DualSense Edge controller and weeks before Sony’s PlayStation VR2 launches on February 22 for $549.99. The PSVR2 headset is a major upgrade over the original, with an OLED screen, 110-degree field of view and 4K HDR support. It also supports up to 120 Hz for smoother frame rates and gameplay.
The VR2 has over 30 games in the launch window, inclusive Gran Turismo 7, Resident Evil villageand Horizon Call of the Mountain.
Update, Jan. 30, 7:35 AM ET: Article updated with more details on Sony’s PS5 marketing events.