Saturday, May 21, 2022

Spotify’s Featured Curator Pilot Highlights User-Created Playlists

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Spotify is testing a new feature which brings popular user-created playlists to the app’s home page. If you participate in the test, the featured playlists will appear in their own Featured Curator carousel. Spotify says it’s testing the feature in “selected markets,” but doesn’t specify where exactly it’ll be rolled out or on which devices.

As Spotify points out, the Featured Curators section doesn’t include playlists from just each users; the platform selected curators based on their playlist following and popularity, as well as whether they “tell unique stories through playlists” or create “authentic connections” with listeners.

Something I’ve come to realize as a Spotify user is that sometimes my fellow listeners are very much better at figuring out which songs fit well in certain playlists. The algorithms driving Spotify’s Made for You playlists can only go so far as to guess my diverse music taste, and the internal playlists are limiting when discovering new artists. It’s nice that Spotify is making an effort to showcase users’ creations, instead of hiding them in search results.

Spotify recently rolled out a new feature called Blends, which allows you and 10 other friends to create a collaborative playlist personalized for the entire group. After each member joins, Spotify will automatically generate a playlist based on everyone’s preference.

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