Thursday, September 29, 2022

Spotify’s latest test encourages users to comment on playlists with a voice clip

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

tries another method of getting people more involved with the platform while leveraging the power of social recommendations. It calls on some users in Vietnam to record a response to a playlist with their voice. This clip is being shared as a podcast episode.

Those who see the prompt, who: , can create a voice response all at once or fragment with shorter clips by pausing recording. They can edit their recordings and add background music. They can link to the playlist before posting their episode.

Spotify that it is conducting the test, although it did not reveal how it will moderate the withdrawals or whether it plans to roll out the feature more widely. Theoretically, this could lead to people starting to dabble in creating audio for the first time, but whether people will actually want to hit the record button to comment on a playlist remains to be seen.

Spotify has been testing off and on for years. In a recent trial that , it published podcast episodes that a user had recorded on that person’s profile. That seems like a smart way for the company to take advantage of friend connections on Spotify — a buddy playlist recommendation might be more effective than an algorithm recommendation. However, including a response podcast to make a recommendation seems unnecessary.

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