Subscription-based models in e-commerce have exploded in recent years, which is great for businesses because they generate customer loyalty and create an ongoing revenue stream.
However, some ecommerce companies struggle to create the subscription model that works for their products and customers, meaning that sometimes customers don’t get exactly what they want when they use a subscription, with many ending up with either more products than they actually need. or run out too early.
Jess Wright and Jamie Turner co-founded the SaaS platform Subundli to address this issue, aiming to enable all retailers to create a custom eCommerce subscription model and to give customers the ability to create personalized subscription plans by adding an extra layer of flexibility and customization.
Giving retailers and customers complete control, driving acquisitions, retention, customer lifetime value and loyalty for retailers.
“Subundl is a SaaS platform that enables e-commerce companies to create and manage a custom subscription model unique to their business,” said Wright.
“It enables their customers to create personalized subscriptions with the products and services they want, as often as they need, with the ability to pay on their preferred frequency. Everything in one customized subscription.”
Wright believes that businesses should look for new ways to improve the customer experience and that is what Subundl is trying to do.
“80% of consumers now demand a personalized experience. 63% will stop buying from a retailer with poor personalization,” she said.
“Consumers are all different; there is no average consumer. We all like different products and use them at different rates. The one size fits all approach does not work in eCommerce; it is built for SaaS products with fixed plans and frequencies.
“From a consumer perspective, we are all annoyed at times by products we want, or if they don’t arrive on time or if we have a mountain of them in the house – I currently have a supply of dishwasher tablets for over a year.
“Subundl solves all of this. Retailers can offer their customers complete control over the products and services they want, how often they receive them, with the option to pay at the frequency they prefer. Everything in one customized subscription.
“Consumers never run out of products, are forced to buy a bundle of products with items they don’t need, or have a closet full of surplus products that we subscribe to.”
Wright says there are also issues with customizing an eCommerce plan from a retailer’s perspective.
“If a retailer wants to tailor a subscription model that allows consumers to have personalized subscriptions, expensive in-house build or the use of a desk is required.
“This also means that the retailer is committing resources to infrastructure rather than their core products.”
After speaking with e-commerce companies around the world, Wright said 90% immediately looked into the waiting list, which was a checkmark for approval for the company. The challenge for the team now is to continue rolling out the MVP, but the feedback so far has helped jump the platform to land the next rounds of funding.
The co-founders through the antlers platform, which Wright says has significantly reduced the company’s build process, and also gave the team the confidence to bring their new product to market after the VC supported the company in the pre-seed phase.
“Antler’s investment gives us the runway to build our MVP, demonstrate product-market fit, and build evidence of the value it delivers to our customers to reduce investment for future investors,” Wright said.
“Antler’s support is a sign of approval for the market as they invested more than five months in extensive due diligence and research before making their investment decision. So it is a huge vote of confidence to have their support in us as a team, our mission and our vision.”
Looking ahead Wright hopes Subundl will lead the field in helping customers and retailers alike.
“A custom subscription model and personalized consumer experience has been proven to work in the marketplace with companies like Pet Circle, Marley Spoon and Hello Fresh,” she said.
“We want to provide the infrastructure that allows all retailers to achieve the same success with a custom subscription; driving growth, retention and satisfied, loyal customers.
“We want to be a leading provider of subscription management in eCommerce, driving growth for retailers and making the consumer experience more personalized, enjoyable and convenient with the full end-to-end customer experience and control that Subundl provides.”
- Startup Daily is Antler’s official media partner in Australia.