Thursday, September 21, 2023

Tesla China’s New Ownership Loyalty Program Offers Free Charging and More

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Tesla has a new rewards program in China to encourage customers to trade in their used models for a brand new one (via electrek). From now through September 30, Tesla car owners in China who opt for the deal will receive half of the Full Self Driving feature, 15,000 km (9,320.57 miles) of Supercharging credit and a savings on home charger installation of approximately $1,184 .

Tesla enthusiast Ray4Tesla shared the news on the “Ownership Loyalty Program” last month, which costs the Full Self Driving package on offer at CNY32,000 (or about $4,741 USD) for cars that already have at least the Enhanced Autopilot package. Given that the price of FSD is now $12,000 in the US, getting it for more than half the current state cost seems like a deal, but remember that in 2019, the regular price for the then mostly dormant feature will be was used to be $5,000. The current FSD beta in the US has the ability to auto-steer in cities, something not available in the Chinese market.

Benefits such as Supercharger credits, which allow Tesla road trippers to travel for free along the company’s extensive fast-charging network, were earned through a long-term shutdown, then revived and stopped again vehicle referral program. The program had bigger incentives for multiple referrals, such as limited-edition Elon Musk “signature” home chargers, exclusive 20-inch “Zero-G” sports wheels, and even drawings for free cars.

The incentive program appears to be aimed at building loyalty among Tesla owners in China. Tesla is struggling with a parts shortage in China and the Shanghai factory has been closed several times due to the country’s strict Covid restrictions.

While Tesla dominates electric vehicle sales in the US, China is a very different game with stronger competition from Chinese EV carmakers, who have access to more materials and resources to make key components like batteries. US automakers may be missing out on upcoming incentives at this point because of many battery components sourced from China, though Tesla has an edge here with most parts from North America.

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