Friday, January 27, 2023

The 40 Best Google Tools for Productivity and Marketing… and Other Tech News for Small Businesses This Week

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Here are five things in technology that happened in the past week and how they affect your business. Did you miss them?

1 – These are the 40 best Google tools for productivity and marketing according to Search Engine Land.

The staff of the tech website Search Engine Land recently compiled a list of the 40 best Google tools for productivity and marketing. The list includes tools like Gmail for its secure email service, Google Ads for targeting ideal customers, Google Alerts to help monitor your company’s reputation, Google Analytics to help measure website traffic and app usage, and more. You can view the whole list here. (Source: Search engine magazine)

Why this is important for your business:

I was mostly aware of all the tools – many of them free – that Google provides for small businesses to help with productivity and marketing, but this great list compiled by Brian Frederick not only refreshed my memory, but also surprised me with a few unknowns . And wow… there are so many! If you run a small business, it’s worth taking a moment to peruse these apps – you’ll be surprised too.

2 – American Express and TikTok launched the #ShopSmall Accelerator to help small businesses reach new audiences on Small Business Saturday.

American Express announced last week that it is launching the #ShopSmall Accelerator in partnership with TikTok. The program aims to help small business owners expand their audience and encourage a new generation to shop on Small Business Saturday. American Express supports small businesses year-round with a goal of generating $100 billion in small business spend between 2021 and 2025. (Source: Yahoo Finance)

Why this is important for your business:

As of last week, the #ShopSmall Accelerator includes an offer for eligible small business owners to earn a $100 TikTok advertising credit. In addition, small business owners get access to tools and resources to think like TikTok creators, including a tutorial at on how to differentiate your business on the platform. These are good incentives to expand your business to the millions of potential TikTok customers.

3 – KnowBe4 has released a holiday pack of cybersecurity resources.

Security platform KnowBe4 recently announced the rollout of a toolkit of essential new resources for the holiday season. As the provider of the world’s largest simulated phishing and security awareness training platform, KnowBe4 has released the toolkit to help users stay protected during the cyber chaos that the holiday season brings. (Source: PRNewsWire)

Why this is important for your business:

As you probably know, ransomware and other malware attacks have exploded in recent years, especially as so many people work from home in unprotected environments. KnowBe4 has become a very popular tool among my clients who want to test their employees for the latest threats, as many studies have shown that poor training and human error cause most of the security issues we face.

4 – GoFreight has raised $23 million to become the “Shopify of freight forwarding”.

To start GoFreight recently raised $23 million and aims to become the “Shopify of freight forwarding”. GoFreight plans to use the new funding to develop features that help manage purchase orders, rate management, and smart quotes. (Source: TechCrunch)

Why this is important for your business:

This is a vertical application specially designed for companies in the transportation, logistics and forwarding industry with powerful features to help with shipment management, security, container tracking, bookings, quotes, accounting and reporting. The start-up’s back-end software helps operations run more efficiently, and its front-end software allows users to create quotes and set up a storefront in minutes.

5 – Amazon plans to test facial recognition technology to verify seller identity.

Amazon recently announced its plans to test counterfeit detection, facial recognition and additional automated technology to provide an alternative to identity verification for those who sell online. The test will initially be voluntary for potential US-based sellers. Those who do not wish to participate will be given the option of having a video call with human reviewers. Amazon said the biometrics will only be used for identity verification. (Source: GeekWire)

Why this is important for your business:

Like it or not, passwords will be a thing of the past for years to come. Amazon and other major brands are testing biometric security – fingerprints, eye scans and facial recognition – as a more reliable way to validate a user’s identity. Ultimately, this will be something your company will implement.

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