Thursday, September 21, 2023

The Dyson Airwrap will get a major upgrade this summer

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It’s hard to escape the Dyson Airwrap online. Beauty influencers talk about her powers on TikTok, Instagram and YouTube. But you may not want to invest in it. Dyson announced Thursday that it will be releasing a new version of the Airwrap later this summer — and it will be able to curl hair in both directions. The new Airwrap with all attachments costs $599.

If you’re not familiar with the original Airwrap, it’s a curling iron that relies on something the Coanda effect instead of heat. It uses a high-pressure motor to pull the hair onto the barrel, allowing users to style their hair “with air” while reducing the risk of heat damage. If you’ve ever seen it in action, it almost looks like her magically clicks onto the barrel.

However, one of the bigger pain points with the original Airwrap was that you had to swap attachments if you wanted to change curl patterns. (You don’t always want to curl in the same direction all over your head, for example.) With the second iteration of the Airwrap, however, you can change direction by flipping the power switch on the tip of the barrel. The bi-directional barrels are available in 30mm, 40mm, 30mm long, 40mm long and 20mm long variants.

Image: Dyson

In addition to two-way curling, the new Airwrap will also reportedly run faster and will come with a ton of new attachments. There’s a new Coanda smoothing dryer, which seems to bring Dyson Supersonic’s Flyaway attachment to the Airwrap. The idea is to take your hair from wet to damp while also hiding flies. Firm and soft brushes are now available for straighter styles.

If you’ve already made a lot of money for the original Airwrap, there’s good news. You can upgrade to the new attachments without having to buy another version of the Airwrap itself. However, it is still in the air when exactly it will launch this summer.

Historically, Dyson’s hair gadgets have been on the pricier side. In fact, most reviews tend to grapple with whether the technology in the gadgets is worth the hundreds of dollars each costs. Dyson’s Supersonic hair dryer costs $400, while the Corrale straightener costs $500. That steep price hasn’t stopped the Airwrap from constantly selling out, though. However, one thing is certain: the beauty influencers are currently their . losses marbles about the news

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