Saturday, September 23, 2023

The importance of Pinterest in mobile marketing

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Rob Kosberg is the founder of Best Seller Publishing, a company dedicated to helping corporate authors publish, promote and make a profit.

Social media is an incredibly important part of any successful marketing strategy, but which social media platforms will be the most effective? At Best Seller Publishing, we have historically used Facebook and Instagram as key pillars of our marketing strategy. However, I recently saw how important Pinterest can also be as part of your mobile marketing strategy.

Although Pinterest has been around for a number of years, I believe it still has a lot of untapped potential when it comes to marketing. This is because Pinterest has the potential to generate strong engagement numbers without a huge upfront financial investment. Let’s take a look at why Pinterest is such an important part of any mobile marketing strategy.

Pinterest’s untapped potential

Facebook, Instagram and Twitter have been at the forefront of the social media marketing conversation for a while, but I think business leaders can no longer count on Pinterest when it comes to developing their marketing strategy. The Pinterest platform can generate huge ROI for marketers, such as: 75% of users are more likely to say they are always shopping.

One of our bestselling authors, Michael Chang, tracked his ad spend across platforms and shared with us that clicking on Pinterest cost him up to 90% less than other social media platforms, allowing him to build his marketing strategy on a budget. He also found that Pinterest ads generated a 70% increase in account signups, a 50% higher click-to-purchase rate, and a 40% higher subscription rate for him compared to other social media platforms. These compelling statistics from his personal experience piqued our interest in this platform.

There are many reasons why Pinterest is such an effective marketing tool. One reason is that Pinterest’s user base is incredible involved, and in many cases they have a buying mindset when using the app. A well-promoted Pin can take users directly to your product with one click, making it easy for them to purchase.

How to use Pinterest in your marketing

There are a few different strategies you can use for effective Pinterest marketing. Some of them are simple and some are complex. I suggest starting with the simple ones. They can be very effective. Then, as time goes by, you can expand to others.

Sponsored Default Pins are among the most popular forms of Pinterest ads, mainly because they are the simplest. They are simple and easy to set up and match native pins. Other pins include videos and carousel pins. But I suggest to start with the default pins and go from there.

Other tools for marketers include shopping ads and promoted app pins. Shopping ads provide useful information to customers about your products. The promoted app pin works the same way as a shopping pin, but the call to action is to download your app.

How to target on Pinterest

As with all social media outreach, targeting is essential. Start with your demographics. For example, our demographic includes men and women over the age of 40 who are successful professionals. Then you can start aborting. Get your posts to the attention of people who have already expressed an interest in your product or service. For example, we are looking for people who have shown an interest in writing a book. We also include people who have visited our website, contacted us on Facebook or LinkedIn, or visited us on Pinterest in the past.

Then supplement this with interest targeting and keyword targeting. Interest targeting allows you to select the interests you want your audience to have. Keyword targeting allows you to choose specific keywords and show your PIN to users who searched for that keyword. This strategy is very similar to PPC marketing to search engines.

Final Thoughts

Today’s market is highly digital and I’ve found that most consumers will go straight to the internet when they buy a new product. It is therefore very important to continuously expand your reach online. A Pinterest ad campaign is one way to do this. This social media platform can provide excellent ROI and has a very big user file. Business Council is the leading growth and networking organization for entrepreneurs and leaders. Am I eligible?

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