Saturday, September 30, 2023

The Leica Leitz Phone 2 is a red-dot rebrand of a Sharp Aquos phone

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Or you can basically buy the same phone — minus the red dot logo — for 189,360 yen, which is about $200 less. That would be it Aquos R7 made by Sharp — the licensee responsible for the production of the Leitz Phone 2.

The Phone 2 (like the R7) includes a 6.6-inch OLED, a 5,000 mAh battery and a single rear camera with a massive Type 1 47-megapixel sensor. That’s an impressively large sensor, which Leica claims is the “largest sensor ever in a smartphone”, but it shares that distinction with the Xiaomi 12S Ultra (and last year’s Phone 1, for that matter).

Leica Leitz Phone 2 shown with case and magnetic lens cap.

Nobody will lose a lens cap that is attached to their smartphone with magnets.
Image: Leica

So what does the extra cash get you, other than a red dot on the back panel? Well, there is a magnetic lens cover for the rear camera. And you get some special widgets: one that de “golden hour” based on your location and a gallery of images from Leica photographers. Oh nice.

This creative re-branding is hardly a new trick from Leica. The company has a rich history of slapping its logo on other companies’ products, chewing it up and asking for more. In this case, at least you get really innovative camera hardware to match your red dot.

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