Monday, September 25, 2023

‘The Lord of the Rings: The Rings of Power’ Sets Amazon Prime Viewing Record

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The two-episode premiere of The Lord of the Rings: The Rings of Power attracted 25 million viewers worldwide in 24 hours, making it the biggest debut in Prime Video history, Amazon said in a statement. press release. “It’s somehow fitting that Tolkien’s stories — one of the most popular of all time, and what many consider to be the true origins of the fantasy genre — led us to this proud moment,” said Jennifer Salke. , head of Amazon Studios.

There was a lot at stake for the series, with a reported budget of $465 million for its first season and stiff competition from its rival HBO House of Dragons series. The latter also recently debuted with the highest ratings in HBO history with 9.986 million viewers on its linear HBO and streaming HBO Max platforms.

Amazon also took the unusual step of delaying reviews for: The rings of power with 72 hours to filter out trolls, Variety reported. It turned out to be”review bombedon sites such as Rotten Tomatoes, where it received a 37 percent rating from users but an 84 percent rating from critics. The series faced trolls over its decision to cast actors of color like elves, dwarves and other characters.

The studio plans to evaluate each review to determine if it’s legit or created by a bot or troll. Amazon first introduced the practice when the baseball series Your own competition debuted on August 12. That strategy seems to have worked, with the latter earning a rating of 4.3 out of 5 stars on Prime Video, compared to 94 percent Rotten Tomatoes review rating (but that also ties in closely with the 85 percent audience rating on RT).

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