Saturday, May 21, 2022

The NFL could launch its own streaming service

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The National Football League is developing its own streaming, according to The Athletic NFL officials reportedly showed a service tentatively called NFL+ to team owners this week at the league’s annual offseason meeting in Florida. The service would include games and podcasts.

the athletic reports that the platform probably won’t be ready until the team owners meet again in May. At that point, a vote would decide whether the NFL will proceed with the project. The rollout of a subscription service can make the rollout of a subscription service more difficult due to the state of the NFL’s various media deals.

in 2021, the NFL and Verizon extended their long-standing marketing and technology partnership, but did so without agreeing on new terms related to mobile streaming. Until 2018, the carrier had exclusive rights to that content. one analyst the athletic spoke to suggested the league could use NFL+ as a way to get a better deal from Verizon or another cellular carrier. The league also recently signed an 11-year deal with Amazon for the retailer to offer Thursday Night Football games through its Prime Video service.

We’ve reached out to the NFL for comment.

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