The deal comes after it was announced that the Obamas and Spotify had decided not to extend their exclusive podcast partnership beyond the end of 2022. Bloomberg report, the family wanted an agreement where their content would be widely distributed across various platforms, and that’s what this deal with Audible will enable the Obamas to do. It also allows the couple to take a more behind-the-scenes role in future productions, a request Spotify reportedly thwarted when it came to their recent negotiations.
“At Higher Ground, we have always sought to raise voices that deserve to be heard — and Audible is investing with us in making that vision a reality,” said former President Obama. “I look forward to working with them to tell stories that not only entertain, but also inspire.”
Audible has not disclosed the financial terms of its agreement with Higher Ground. The Obamas’ Earlier Deal With Spotify Was Reportedly Worthwhile † That partnership delivered with Barack Obama and Bruce Springsteen, as well as The Michelle Obama podcast. The latter was one of the most popular original podcasts released by Spotify in 2020.
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