Who is Abby Rao?
Abby Rao was born on July 20, 1997 in New Orleans, Louisiana, USA. She is a social media personality, YouTuber and model, best known for her modeling work on her Instagram account, where she has over 1.7 million followers.
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Abby Rao .’s Net Worth
As of early 2020, Abby Rao’s net worth is estimated to be over $300,000, earned through several successful online endeavors. Her fame has led her to numerous sponsorship and modeling contracts, earning significant money from advertising revenue and other business endeavors.
Early life and the beginning of a career
Abby grew up with a lot of support from her parents, who encouraged her to do what she wanted to do in terms of her career. After her studies she started working as a beautician. During this time, she began to take an interest in starting a career as an Instagram model and influencer, leading her to become a account in 2017. The site is known for launching the careers of many online personalities, who used the popularity of the site to promote themselves through photo modeling and the like.
Abby consistently posted pictures of herself wearing beachwear and swimwear, so eventually her following grew significantly.
This, in turn, attracted the attention of several companies, who began to contact her for possible employment or sponsorship. To take more of these opportunities, she moved to Los Angeles, where most of the modeling took place. Her wealth and fame continued to rise as she won contracts. She became the ambassador for the watch company Knock Out Watches, a company known for using social media personalities as their advertisers.
Continued online fame
As her career progressed, Rao was given numerous opportunities and started traveling across the US for modeling jobs, while also landing a few projects that allowed her to travel internationally.
In addition to Knock Out Watches, she was also contacted by the company Fashion Nova, which started a modeling contract with her. Fashion Nova sponsored influencers often receive free clothing, adapted to their body measurements. They then post photos with these clothes and get a financial reward equal to the popularity of that post in terms of views, interactions and the like.
Fashion Nova became famous by using this strategy and using several popular Instagram models to fuel its market. They sell cheap retail clothing, often aimed at clubbers or people with a similar lifestyle. Over the years, the brand’s notoriety has led to it gaining well-known celebrity sponsors.
However, recent issues with the company they have slowed down, especially when a report surfaced that the company underpaid many of its factory workers. In the end, Abby continued her career, even after the contract, as a model for skin care products and cosmetics. She also began collaborating with other models, including Katie Bell and Daisy Keech.
Expanding its reach
Rao continued to expand its reach and gained more exposure and opportunities through other websites. She created an account on TikTok which is a very popular website for her age group, short video app that allows users to record and share videos.
These videos often include lip syncing or music, with the most popular people dancing to popular songs. There are other trends and niches in TikTok as well, but it has also become a hub for many both established and aspiring influencers. She has consistently collaborated with other models, mostly with Daisy Keech, whom she considers her best friend since moving to Los Angeles.
Abby also started promoting her work on Twitter, a popular site for promoting one’s work because of its easy-to-use features. She has also been featured in a few YouTube videos, mostly as part of RiceGum’s channel during their relationship together. However, she eventually ended this partnership when they broke up.
Finally, her best friend Keech approached her for another project where she was asked to be one of the co-founders – this business endeavor would become The Clubhouse.
Daisy originally came from a TikTok home called Hype House. A TikTok home is where several popular influencers, both men and women, begin to live and work together in a home and collaborate to create social media content, often featured on websites such as TikTok or YouTube. After a disagreement with the Hype House, Daisy left and approached Rao to help set up a new TikTok house. After successfully gaining the support of investors and other influencers, The clubhouse been in formation.
These two established names already attracted a large interested audience and they started a tour of the house, a large modern mansion in Beverly Hills valued at $30 million.
Other influencers who have joined this new project include Isaak Presley, Charly Jordan, Chase Keith, Leslie Hannah Belle, Kinsey and Mariana. The project started just around the time of the coronavirus pandemic, leaving many at home. In response, the group decided to move into the said clubhouse so that they could start creating content together without any problems. While it is not known whether they live in the clubhouse, the group has consistently released video content on YouTube where it has received attention.
Abby started dating YouTuber Bryan Quang Le – aka RiceGum – in 2019. He is known for his YouTube channel which popularized many diss tracks, some of which rose to fame on charts. He is also known for his controversial content, often getting into fights with other content creators. He also caused controversy in Hong Kong in which he scorned the culture of the province, which many compared to Logan Paul’s controversial vlog about Japan. However, Abby and Bryan broke up later in the year, Abby stating that she felt RiceGum was just too interested in other things, not returning the same effort and love she put into the relationship. Since then she has been single and concentrated on her career, especially with the founding of The Clubhouse.