Wednesday, June 29, 2022

TikTok is coming to Vizio TVs

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Vizio has become the latest smart TV manufacturer to get a TikTok app, which allows owners to watch the short-form-focused video platform on the big screen. It’s just the latest manufacturer to add TikTok to its TV platform, after the app came to Samsung’s and LG’s TVs, Android TV, and Amazon’s Fire TV platforms last year. Vizio says you can browse TikTok’s Discover feed or link an account to watch video content from the For You and Next feeds.

The apps are coming as TikTok allows users to upload increasingly longer videos to the historically short service. Back in February, TikTok expanded its maximum video length to 10 minutes, after which it probably makes sense to watch it on the big screen. That said, TikTok’s videos are still formatted for portrait viewing, leading to a lot of blank screen real estate on standard 16:9 aspect ratio TVs (despite Samsung’s gimmicky rotary TVs)

According to protocol, TikTok’s increasing focus on TV viewing could help the company expand its audience and take advantage of the premium pricing associated with TV ads. In the US, more than 100 million people now watch YouTube on their TVs every month, and this has resulted in Google’s video service generating billions of dollars in ad revenue for the company every quarter.

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