Reuters reports TikTok is testing games for the app in Vietnam ahead of a “big push” into space. A company representative confirmed testing of HTML5 minigames, saying, “We’re always looking for ways to enrich our platform and regularly test new features and integrations that add value to our community.”
The outlet’s sources indicate that the plan is for ad-supported games that draw on the library of its parent company, ByteDance, which could boost revenue and increase the amount of time people spend on the TikTok app — if that is already possible.
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TikTok has already tried at least one in-app minigame because it together with Feeding America to Garden of Gooda Farm villagelike experience where players can earn points and use them to make a donation. It too announced a partnership with Farm village developer Zynga late last year Disco Loco 3Dan HTML5-based endless runner that could work in the app, but new reports suggest it’s just the beginning of TikTok’s gaming ambitions.
TikTok’s Chinese predecessor, Douyin, already has games, and other companies like Facebook and Netflix have recently made their way into mobile gaming. TikTok has also been testing game streaming software with its Live Studio for PCs and allowed certain creators to add more interactivity by incorporating mini-apps into videos.
Another report of TechCrunch sources the product intelligence company Watchful, which says TikTok is working on some live streaming features. They include games to help streamers interact with viewers, including a Pictionary-style game, a “treasure chest” gift experience where coins are distributed to random viewers after a certain period of time, and a shopping experience that allows viewers to browse through products. browse from a live stream.