TikTok is running a broader test of games in its all-conquering app. The company recently added a way for creators in some markets (including the US) to add one of nine minigames to a video by tapping the Add Link button and choosing the MiniGame option. When viewers come across a video that links to a game, they can start playing it by tapping a link next to the creator’s username.
“We are currently investigating how we can bring HTML5 games to TikTok through integrations with game developers and third-party studios,” said a TikTok spokesperson. TechCrunch. One of the games is from Aim Lab, the creator of a popular target training app of the same name. The TikTok game is called Mister Aim Lab’s nightmare. TikTok’s other partners on the initiative include developers Voodoo, Nitro Games, FRVR and Lotem.
None of the games currently have ads or in-app purchases and the project is in early testing. TikTok is looking into how (or if) creators create content around them and how users interact with the games. As The edge notes, users can record and share their gameplay in a new video.
Reports in recent months suggested that TikTok was gearing up for a big step in gaming. Parent company ByteDance bought game developer Moonton Technology last year. TikTok partners with Zynga for an exclusive mobile game called Disco Loco 3D; a charity game called Garden of Good, which allows players to activate donations to Feeding America, became available on the US version of TikTok in June. TikTok previously tested HTML5 games in Vietnam.
Other major tech companies have given a boost to mobile gaming, including Apple, Google and, more recently, Netflix. Zynga naturally became a social gaming giant using Facebook’s massive reach, while Facebook moved to cloud gaming in 2020. It’s no secret that Meta tries to emulate many of TikTok’s features in its apps, so it’s interesting to see TikTok take a leaf out of Facebook’s playbook when it comes to gaming.
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