Monday, May 16, 2022

TikTok viral Unofficial Bridgerton Musical wins Grammy for best music theater album

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The Unofficial Bridgerton Musical took home the Grammy for Best Musical Theater Album last night, marking the Recording Academy’s first win for a project that began on TikTok.

Emily Bear and Abigail Barlow have created songs inspired by the Netflix hit series Bridgerton, which has racked up millions of views on TikTok since early 2021. Writing from the perspective of the characters in the show, Bear and Barlow used TikTok to solicit suggestions, interact with fans, and share the songwriting process with viewers. The duo released songs as soon as they were completed, eventually recording a 15-song album in September. Netflix did not immediately respond to a request for comment.

“A year ago, when I asked the internet, ‘What if? Bridgerton was a musical?’ I couldn’t have imagined we’d be holding a Grammy in our hands,” Barlow said in her acceptance speech. “We want to thank everyone on the internet who saw how we made this album from scratch. We share this with you.”

Other nominees in the category were Andrew Lloyd Webber CinderellaBurt Bacharach and Steven Sater’s some loversBroadways Girl from the North Les Misérables: The Staged Concertand Stephen Schwartz’s Snapshots

Bear and Barlow’s win is just another example of how viral hits on TikTok can translate into more traditional off-platform success for creators, even without an established mainstream presence. The company reported that 430 songs reached 1 billion views last year – more than three times as many as in 2020 – with 175 viral songs on the Billboard Hot 100.

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