TikTok opens up a new way for creators to make money. The company plans to share a portion of its revenue with top video creators when their videos appear alongside certain ads. The program mirrors how YouTube pays creators, and it could lead to bigger payouts from the platform, which doesn’t yet provide a substantial way for creators to make money.
The new program, called TikTok Pulse, will allow ads to be specifically shown next to “the top 4% of all videos on TikTok,” the company wrote. a blog post Today. Creators and publishers with at least 100,000 followers are eligible for a revenue discount when their videos are included. But for now, TikTok isn’t saying what that cut is or how many creators it will accept in the program.
Pulse will launch in the US in June, with additional markets coming sometime this fall, Sandie Hawkins, TikTok’s GM of North American global business solutions, told me. The edge†
Until now, TikTok’s main way of compensating creators has been the “Creator Fund,” which pays out select users based on the popularity of their videos. But creators have said that the payouts of this program can be small and inconsistentmeaning it hasn’t provided creators with a sustainable income stream like YouTube’s advertising program has for some creators.