Social media is one of the most effective marketing tools we have access to. So if you’re looking for a great way to boost your brand awareness, you need to act.
If you want to increase brand awareness in a sustainable and cost-effective way, you need to use social media. It is arguably the most powerful media tool in the world today – if you know how to use it correctly.
Almost everyone in the world uses some form of social media these days. So we can be pretty sure that your target audience will be using at least one platform.
If you want to use social media effectively to market your brand, read on. Today we reveal our top five tips for managing your social media content.
5. Set goals and check statistics ‒ Have a clear idea of what you are working towards
To kick off our list of tips for managing your social media content is setting goals and tracking your stats.
Setting clear goals to work towards within a specific time frame will motivate you to improve your game and persevere even when the going gets tough. Plus, achieving your goals and seeing your ideas come true will motivate and inspire you to keep going and get bigger!
Social media stats are also a great way to track your content and its success with your audience. Don’t just look at ‘likes’. Instead, take a deep dive into your insights and see what content is most shared and used among your target audience.
Having an idea of what content is performing well can help you create future content that will also be popular with your own audience and attract new followers.
4. Communicate with your audience ‒ An easy way to keep engagement high
Social media is a two-way street and interacting with your followers is a great way to make sure you audience remains involved. Your followers will love to know that you’ve seen them and that they have a say in your content. So interacting with them and making them feel valued is a great way to increase enthusiasm and excitement.
Some simple and effective ways to interact with your followers are to follow them back and like and comment on their content, especially if it relates to your niche.
You can also run contests to give your followers a chance to win great prizes, open question boxes for them to ask questions, and respond to comments on your posts.
Encourage your followers to tag you in their content relevant to your niche and repost it on your page to build a bond with your followers.
3. Quality over quantity – Don’t post just for fun
It is an often said mantra for different areas of life. However, the idea of focusing on “quality over quantity” is one of our top tips for managing your social media content.
Avoid just posting or feeling you have to if you don’t have value and quality content to post. If your posts see a low level of interaction from your followers, social media platforms will stop recommending your content, making it that much harder to rebuild your interaction.
An easy way to avoid this is to plan your content in advance; know what to post and when to post it to ensure the highest level of engagement among your followers.
This way you won’t get stuck in a situation where you have nothing to post. However, if you have a last minute idea for a post that is time-sensitive, prioritize it over pre-planned posts to ensure your content is current and relevant.
2. Be aware of algorithms and trends – To stay informed
Social media is one of the fastest-changing platforms, with millions of new ideas, trends and events happening every minute of every day. If you want to stay relevant on social media and be favored by the algorithm then it is super important to stay on top of trends.
If you want more advice on how to do this effectively, check out this handy Belfast Social Media Management Service that teaches you how to effectively align your content with what’s going on right now.
At the top of our list of tips for managing your social media content is consistency. Making sure you have a consistent stream of content distributed across platforms will keep your audience engaged and know what to expect from you.
Always having exciting new content to post that stays within your niche will keep your audience excited about what’s to come next. This keeps your engagement high and you can easily attract new followers to your page!