Thursday, September 28, 2023

Twitter killed Vine

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

In October 2012, Twitter bought Vine just months after its conception in an attempt to monopolize the social photo and video sharing industry. In a world where Facebook had recently taken over Instagram, that seemed like the only logical response.

Exactly three years later, Twitter killed Vine.

Among the layoffs is Russian Yusupov, one of the co-founders of Vine. The longest-serving of the original three co-founders, Yusupov has worked as the creative mind behind the app’s design for the past few years. With the resignation of Yusupov comes the closure of Vine, as the other two co-founders already stepped down last year. This is just part of Twitter’s extensive history of increasing user satisfaction through reconstruction.

Years later, Twitter announced it would change course format in the App Store from ‘Social Networks’ to ‘News’. While this increased the app’s visibility in the App Store, most users didn’t even realize the change was happening.

Twitter paid special attention to releasing a pronunciation that all previous Vines will be available for download, but users are still not satisfied.

“For me, it was one of the original social media I participated in,” says freshman Allison Smith. “I went through a phase where I considered myself a Vine star, and I kept up with the famous Viners and the trends. I’m very disappointed to see it go.”

Yusupovs final look at his dismissal and subsequent termination of his original venture?

“Don’t sell your business!” (3.5K RT), via Twitter (@rus)

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