Sunday, June 26, 2022

Twitter made a game to explain privacy policy

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Twitter has renewed its privacy policy to help you understand how it handles your data, but it is not convinced that this is sufficient. The social network has launched a Data bar game that it hopes will help you understand the trickier parts of the new policy in simpler terms. At its core, it’s a simple platformer that lets you route your dog data around unwanted ads (for cats, of course), navigate spam DMs, and avoid trolling. As you complete a level, you’ll learn more about Twitter’s approach and how to take control of the experience.

Data bar won’t really challenge hardcore gamers, and the mechanics are a bit rough. However, the 8-bit retro style is cute (though not original), and the simple gameplay makes it more likely that you’ll learn something rather than give up in frustration.

Perhaps the biggest problem is the tone. While the game is slick, the issues it faces are potentially serious – we doubt people will like this if they’ve been the target of intimidation or hate speech. Data bar is more for newbies and other innocents who want to wrap their heads about privacy concepts before encountering the sobering reality.

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