Twitter is taking employees away from working on key consumer-facing features such as audio spaces, communities, and newsletters and instead plans to refocus their efforts on user growth and personalization, according to Bloomberg† The changes come as an impending acquisition by Elon Musk is already casting a shadow on every move the company makes — and comes just weeks after Twitter CEO Parag Agrawal announced a pause in most hires and both Kayvon Beykpour, the leader of consumer products company and fired its leader on the revenue side, Bruce Falck. BloombergThe report reveals some of the restructuring taking place within Twitter led by Jay Sullivan, its new head of product and interim head of sales.
In a statement to Bloomberg, a Twitter spokesperson said: “We are making some updates to our consumer product team structure and roadmap to better focus on the areas that will have the greatest positive impact on the public conversation,” without specifying where the changes are. When Beykpour spoke to us on the Decoder podcast last year, Twitter appeared to be lining up to take on companies like Substack, Clubhouse, and Patreon. At the time, it also had competition from other companies like Facebook in those areas. But a year later, Meta’s newsletter numbers don’t seem impressive, and the attempt to build some audio features is abandoned.
The only Twitter feature specifically mentioned by Bloomberg that’s definitely still in the works is the edit button announced earlier this year. In accordance with what Jane Manchun Wong uncovered About its tests, the report says it will allow edits within a specified period of time after the original post and include a tweet’s revision history.
Earlier today, Twitter announced an end date for the availability of TweetDeck for Mac, though it’s unknown if that’s related to this reshuffle. Two features where we’ve seen continued development that could be recorded as “positive impact on public conversation” include expanding testing of the Twitter Circles feature that uses a page from Instagram’s Close Friends playbook and the Birdwatch. fact checking installation.