Twitter is working with Shopify on an integration that will keep a seller’s Twitter profile page up to date with direct links to the products they have for sale. Shopify users who use the . to install new Twitter add-on can link their Twitter account to Shopify and then start building a store on Twitter with the platform’s shopping module.
The new add-on automatically loads a merchant’s products from Shopify on Twitter, which then appear in a carousel on their Twitter profile. Users can browse or expand the carousel to view up to 50 products. By selecting a product, users are redirected to the merchant’s website to purchase them.
Store owners can also use the Twitter add-on to sync their Shopify product inventory with Twitter. This should eliminate the need for merchants to update each item individually when they make changes to the details of their products or when items go in and out of stock.
In addition to partnering with Shopify, Twitter has announced that it is expanding the beta of its Twitter Shops and Shop Spotlight — tools that allow merchants to showcase products on their profiles — to all US-based brands. Until now, the features were only available to a select group of traders.
While Twitter partnered with Shopify in 2015 on “buy now” buttons that appeared in tweets didn’t really take off – Twitter stopped the feature in 2017† But as Twitter continues to actively roll out special tools for merchants — and with a new owner looking to find non-ad-based monetization — a Shopify integration starts to make more sense.
Earlier this month, Twitter introduced a new feature on iOS that allows sellers to tease upcoming products with reminders before they go on sale. And just like Amazon, eBay, Pinterest, Facebook, Instagramand TikTok, Twitter is also experimenting with live shopping features.