By Simon Bacher, co-founder of linga mobile edtech company, specializing in language learning.
If your business doesn’t use social media, you need to rethink your marketing strategy. That is estimated to be almost 92% of marketers these days use social media.
Almost 38% of respondents even admitted to buying a product after seeing an ad on social media. Used correctly, it can mean a 37.9% increase in sales for your business from Instagram!
Here are three quick tips for using Instagram to grow your business.
1. Define your brand and market for your target audience.
You can’t expect people to engage with your social media if you haven’t defined your niche yet.
First define your brand. What do you stand for? What is your company’s mission? The answers to these questions should be clear and consistent across all of your Instagram posts. Once people see what your company is all about, they’re more likely to not only read a post, but become loyal followers.
By defining your niche, you define your target audience. Therefore, take your target audience into account with all posts.
Never underestimate the power of a good hashtag, but remember that there is a healthy balance.
If your Instagram page is new, start with hashtags with less than 1 million hits. If not, your page is one in a sea of millions. Instead, use less popular but still relevant hashtags on your posts. An easy way to get hashtag ideas is to look at the automatically generated hashtags in the search bar.
A good rule of thumb when using hashtags is to prioritize connecting locally before connecting internationally. Don’t expect your Instagram page to go viral overnight. Usually the process starts slowly and should pick up more and more each day.
Use popular hashtags in your area. Once locals start discovering your page, it can grow organically and you will gain loyal followers who are genuinely interested in your posts.
Then you can focus on growing more followers in nearby communities, states and eventually countries. Getting ahead of yourself too quickly is a good way for your Instagram to get stuck.
3. Be authentic with your followers.
Nowadays, authenticity is the new beautiful. Similar to having a consistent brand identity, followers want to see that your posts are original and can add value to their lives. So don’t push your product too aggressively if you’re a business.
Make your messages unfiltered and real. Along the same lines, make sure you connect with your followers. If they follow you, follow back. If they respond, respond. If they send a private message, reply quickly. Interacting with your followers is a great way for them to see you as a real person rather than another company trying to attract more followers.
Make your Instagram stand out!
Companies are sitting on a gold mine that did not exist 20 or even 10 years ago. Whether you want to increase your brand awareness, sales, revenue or number of users, use these tips to get started!