Walmart will add a perk to its membership program in September that would make it a more real rival to Amazon Prime. The retail giant has signed a deal with Paramount Global to add the streaming service to Walmart+ from September. Walmart+ members, who currently pay $12.95 per month or $98 per year for unlimited free delivery on orders over $35 in the US, also get a free Paramount+ Essential subscription. Walmart’s membership prices remain the same, only the service now comes with an answer to Amazon’s Prime Video.
The Paramount+ Essential plan typically costs $5 per month or $50 per year and streams content with “limited commercial breaks”. Paramount’s streaming service offers shows and movies from a variety of production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel. It also streams every CBS sporting event and gives users access to the CBS News Streaming Network and to all local CBS stations across the country.
The Wall Street Journal reported earlier this month that Walmart has held talks with executives of Walt Disney Co., Comcast Corp. and Paramount Global to discuss the possibility of working together to deliver one of their streaming products to its members. Walmart and Paramount reportedly have agreed to a two-year partnership that would give Walmart+ members access to the ad-supported streaming service. The first 12 months will be an exclusive partnership between the two, though it’s unclear what would change once they enter the deal’s second year.
Walmart says its membership program has shown positive growth every month since its launch in 2020. Paramount also recently reported that its streaming service is doing well, adding 3.7 million subscribers in the second quarter of the year, even after it pulled out of Russia. The partnership could further increase their numbers, although we’ll probably have to wait for the companies to publish their earnings results by the end of the year to know for sure.
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