Retail and other grocery establishments rely heavily on product merchandising. Customers are more likely to spend more when store shelves are organised, making it easier to find what they want. Supermarket shelving must make the best use of the shop layout and select where to arrange items so that purchases may be made. Each item’s placement is carefully considered to entice consumers to buy more by capturing their attention.
The strategic placement of things significantly influences the customer’s decision to buy. Those expensive are always put at the top of the shelf, whereas products popular with customers and sought after are located on the lower shelves. The most probable item to entice the buyer is displayed at eye level. To learn more about the various shelf positions, continue reading.
Why is placement very important?
The placement of a product in a store can significantly impact its sales. Manufacturers are no longer satisfied with just placing an order with a store. They instruct their salespeople to ensure their product is on display and visible to the customer.
In Australia, where supermarkets offer self-service and customers must reach out for the goods, ‘Shelf facings’ are crucial. “The way items are shelved influences consumer purchase behaviour,” according to recent research at big supermarkets.
Eye-level shelving is the best, followed by waist-level, new-level, and ankle-level shelving. It is nearly challenging to position all things at eye level, and shop experience has shown that consumer responses to shelf locations are influenced by other criteria such as the size of the product packaging, whether it is marketed, the necessity for visibility, and the desired market category.
Types of Shelving
- Top shelves: The supermarket storage racks’ full shelves are kept for commodities that are either expensive or do not sell well. It is a section of the frame that people are less likely to access so that you may keep in-house products, limited editions, and other items there.
- Reach shelves: These supermarket display platforms are also known as eye-level shelves, or bull’s eye, because only the most popular and best-selling items are placed here. Because most consumers shop in this supermarket section, it is considered a high-end location. Along with the most excellent sellers, you may include the following best brands in this section.
- Bottom shelves: Items that are huge and heavy should be put on the bottom shelves, according to supermarket shelf makers. Customers will also find it easier to lift and carry them to the pay register from the shelf.
- Fresh food display shelf in the supermarket: When presenting fresh produce in your supermarket, you must pay close care. Consider alternating greens with carrots, bell peppers, and other vegetables to make it more appealing to the customer’s eyes. Black background with glass display racks ensures that bakery items are aesthetically appealing. Drape the meals with a bright cloth to make them more noticeable.
- Using supermarket display stands for store planning: Milk, curd, eggs, bread, and comparable items should be kept at the store’s furthest corner. Customers will be able to view more things in your business, which may encourage them to purchase more stuff. Chocolates, magazines, and other impulse purchases should be positioned near the pay register.
Thus, the discussion mentioned above depicts the need for proper supermarket shelving. Shopkeepers were discovered keeping the intruder on shelves reserved for infant meals. Many tireless attempts were made, but the appropriate placement got the attention, thus increasing the sales in return.