Monday, June 27, 2022

YouTube allows users to gift each other paid subscriptions

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Starting tomorrow, YouTube will offer fans and creators the opportunity to gift paid channel subscriptions. Some influential streamers today’s announcement, many of whom were ecstatic about a new one tool. Gifted subs have been a popular feature on Twitch, YouTube Gaming’s main rival, for a while now. Many streamers see subscriptions as an easy way to monetize, while also † But YouTube has been dragging its heels on releasing the highly anticipated feature for a while. Finally, earlier this year, YouTube Japan tested the waters with gifted memberships for a select few channels. Gifted subscriptions, which are still in beta, are now available to all YouTube Gaming users in the US and UK.

Fans normally pay $4.99 per month for , which gives them access to user badges, emotes, and other exclusive content from their favorite creators. YouTube Gaming has released a number of others Twitch-like features this year, like which allows streamers to direct fans to other streams or premieres.

While Twitch uses the . stays largest US-based platform for live streaming, some of its high-profile streamers in recent years for YouTube Gaming. And maybe more will follow. Bloomberg reported last month that Twitch partners have a of subscriptions (50 percent of 70 percent) under a new monetization model of the Amazon-owned platform. YouTube Gaming only lasts of a streamer’s revenue from channel subscriptions. While YouTube Gaming doesn’t have as large an audience as Twitch, that could easily change as more popular Twitch creators move to greener pastures.

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