Monday, June 27, 2022

YouTube allows users to gift each other paid subscriptions

Must read

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Starting tomorrow, YouTube will offer fans and creators the opportunity to gift paid channel subscriptions. Some influential streamers today’s announcement, many of whom were ecstatic about a new one tool. Gifted subs have been a popular feature on Twitch, YouTube Gaming’s main rival, for a while now. Many streamers see subscriptions as an easy way to monetize, while also † But YouTube has been dragging its heels on releasing the highly anticipated feature for a while. Finally, earlier this year, YouTube Japan tested the waters with gifted memberships for a select few channels. Gifted subscriptions, which are still in beta, are now available to all YouTube Gaming users in the US and UK.

Fans normally pay $4.99 per month for , which gives them access to user badges, emotes, and other exclusive content from their favorite creators. YouTube Gaming has released a number of others Twitch-like features this year, like which allows streamers to direct fans to other streams or premieres.

While Twitch uses the . stays largest US-based platform for live streaming, some of its high-profile streamers in recent years for YouTube Gaming. And maybe more will follow. Bloomberg reported last month that Twitch partners have a of subscriptions (50 percent of 70 percent) under a new monetization model of the Amazon-owned platform. YouTube Gaming only lasts of a streamer’s revenue from channel subscriptions. While YouTube Gaming doesn’t have as large an audience as Twitch, that could easily change as more popular Twitch creators move to greener pastures.

All products recommended by cafe-madrid have been selected by our editorial team, independent of our parent company. Some of our stories contain affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

More articles


Please enter your comment!
Please enter your name here

Latest article